eBay Promotion: Q1’24 PLA Evergreen Promo



Dear Seller,

Thank you for selling with eBay!


You have been selected by eBay to participate in the Q1’24 PLA Evergreen Promo promotion (the “Promotion”).


Details of the Promotion are set out below:


1.      

Promotion Period

28th Feb’24, 00:0031st Mar’24, 23:59 (UTC +8.00)

2.      

Applicable eBay Site(s)

www.ebay.com

www.ebay.com.au

www.ebay.co.uk

www.ebay.de

3.      

Type of Incentive

Discount

*I.e. the eBay Seller will is entitled to a discount on certain eBay fees

4.      

Incentive Value

If you fulfil the Incentive Criteria during the Promotion Period, eBay will make an incentive payment to you (the “Incentive”) equivalent to 75% off the applicable Promoted Listings Advanced Advertising Fees (up to $200 per eBay account)

5.      

Incentive Criteria (Promotion Specific)

To qualify for the Incentive, you have 2 ways to activate it:

1. Click below links to activate the promotion directly

  • US:
     https://mktg.ebay.com/offer/signup/1013181/LDeu5Mr9F7I

  • UK:
     https://mktg.ebay.co.uk/offer/signup/1013195/zDsEF-vENWo

  • DE:
     https://mktg.ebay.de/offer/signup/1013196/I0CLdMOKhH0

  • AU:
     https://mktg.ebay.com.au/offer/signup/1013197/aI3L6wFmUQU

2. Go to Seller Hub

  • Go to: Seller Hub > Overview > Promotional Offers > and click “Activate”.


  • Upon clicking the 'Activate' button, the promotion shall be promptly initiated, and you'll be directed to a page that allows you to set up your Promoted Listings Advanced (the “PLA”) campaign.



  • Inside the 'Promotional offers' box, the budget status could also be found if the Seller has already opted into the promotion.


*All images are for the illustrative purposes only

6.      

Incentive Criteria (General)

At all times during the Promotion Period you must ensure that: 

1)      you are not flagged with a critical violation of any eBay Policy; and

2)      you maintain an “Above Standard” eBay seller status.

Note: Accounts that do not successfully opt-in the promotion cannot enjoy the Incentive/the discount offered by this Promotion.

7.      

Suggestions to increase the efficiency of PLA campaign

1) Set the campaign date as "continuous";

2) Set daily budget to at least US$20/£20/€20/AU$20 (corresponding to eBay US/UK/DE/AU site);

3) Adopt high-potential and new listings;

4) Use smart targeting first;

5) Combine with manual advertising, accurately locate keywords with good performance; (e.g. high Return on Ad Spend (the “ROAS”), high conversion rate, high click-through-rate, etc.)

8.      

Key Definitions

In this Promotion the following words and phrases shall have the following meanings:

Promoted Listings Advanced Advertising Fees” are based on your bid, the level of competition for queries in which your ad appears, and the clicks your ads have received. For each campaign, the total ad fees charged for Advanced ads cannot exceed the daily budget you set each day.

Seller Hub” is a centralized hub for seller account management, providing an overview of sales performance, listing activity, and alerts for any issues or necessary actions.


Promotional Offers Tab” means the box in your Seller Dashboard labelled with “Promotional Offers”, this being a tool for eBay sellers to manage promotions to encourage sales and growth for their business.


eBay Policies” means any and all policies maintained by eBay in connection with its business, as may be amended from time to time.

9.      

Incentive Payment

Please note the following in relation to this Promotion:

1)      you will be able to use the Incentive 24hrs after clicking on the Promotion Participation Link;

2)      the Incentive can only be used during the Promotion Period;

3)      the balance of your Incentive will be displayed on your Seller Dashboard under the Promotional Offers tab throughout the Promotion Period or until it is used up;

4)      the Incentive will be paid in USD/GBP/EUR/AUD subject to the currency of participation listing site; and

5)      the Incentive is limited to $200 per eBay account.

Example:

  • In the US site, if seller spends a total of US$100 on PLA advertising fee starting from 24 hours after seller clicks on the participation link and during the promotion period, the advertising fee deduction is $100*75% = US$75.
  • In the US site, if seller spends a total of US$300 on PLA advertising fee 24 hours after seller clicks on the participation link and during the campaign period, the advertising fee deduction is up to $200 (as it reaches the maximum).


PROMOTION TERMS AND CONDITIONS

To participate in this Promotion, you acknowledge and agree to the following terms and conditions (the “Promotion T&Cs”):


1. Only the eBay Accounts owned by the eBay Seller that received this invitation email may participate in the Promotion.

2. If you participate in this Promotion, you may not participate in other eBay promotion during the Promotion Period.

3. Your participation does not guarantee that you will be entitled to any incentive under this Promotion.

4. Participating eBay accounts are responsible for all its activities on eBay and remain solely pable for all risks relating thereto or arising therefrom.

5. You warrant and represent to eBay that all personal information that you provide to eBay is vapd and accurate and acknowledge that if there is any fraud or inaccuracy in the information provided to us, or misappropriation of third-party information, eBay has the right, amongst other things, to disquapfy any or all of your eBay accounts from participating in the Promotion.

6. All submission times shall be based on the time logs recorded in eBay systems. eBay will not be pable for any failure or delay, inaccuracy, or incompleteness of the information caused by the participant’s error or negpgence, or any other types of failure that may occur during transmission.

7. eBay will not be pable for any operational, telecommunications, or technical errors or failures that may affect the participant’s abipty to participate in this Promotion.

8. Employees and related personnel of eBay and its subsidiaries as well as related affipates, and their immediate family members (spouse, parents, children, sibpngs, and their spouses) and any individuals pving with them, are restricted from participating in this Promotion.

9. Incentives resulting from this Promotion cannot be transferred, redeemed, exchanged, or combined with other offers, discounts, or promotional offers.

10. Where apppcable, Incentives will be paid in accordance with eBay Popcy and such currency exchange rate as may be adopted by eBay at that time.

11. eBay shall bear the remittance charges as may be imposed by any apppcable payment service providers for remitting Incentives to you. You shall bear any charges that are imposed by such payment service provider for receiving such monies from eBay.

12. eBay shall not be pable for any loss or damages arising from any inaccurate price information of any psting participating in the Promotion.

13. eBay retains the right to pursue any claim for Incentive already paid to disquapfied accounts at any time, or to seller accounts that do not agree to return any subsidies wrongly paid out by eBay under this Promotion.

14. You acknowledge that except for the Incentives, no other fees shall be payable by eBay to you, and no revenue sharing shall accrue to you under these Promotion T&Cs.

15. You shall bear your own costs and expenses relating or incidental to the operation of your eBay Accounts and/or the purchase of any services or features that you use on any eBay Site.

16. This Promotion and these Promotion T&Cs constitute “Confidential Information.” You may not disclose or pubpcize the Confidential Information to any third party including to any current or former eBay Sellers or Buyers.

17. The restrictions under Paragraph 16) do not apply to the extent that you are required to disclose the Confidential Information (i) to your immediate family, (ii) to your attorney, accountant, auditor, tax preparer or financial advisor, or (iii) under apppcable law or as otherwise required by any order of a court of competent jurisdiction. If you do disclose the Confidential Information, you must ensure the person to whom you disclose the Confidential Information is aware of, and fully comppes with, the obpgations under Paragraph 16) as if they were themselves subject to these Promotion T&Cs.

18. The obpgations under Paragraph 16 continue after the expiration or termination of the Promotion.

19. This Promotion is offered pursuant to and governed by the eBay User Agreement and the terms and conditions set out therein. You must at all times during the Promotion Period fully meet and comply with the eBay Popcies, including the eBay User Agreement, Verified Rights Owner popcies, Prohibited and Restricted item popcies, and eBay User Privacy Notice. The eBay Popcies are incorporated into these Promotion T&Cs by reference and if there is any confpct, ambiguity or inconsistency between the eBay Popcies and these Promotion T&Cs, the eBay User Agreement shall take precedence.

20. eBay at any time and in its sole discretion, immediately amend or terminate the Promotion by written notice to you.

21. eBay’s decisions on all matters relating to this Promotion (including the calculation of Incentives, or choice to disquapfy your from the Promotion) shall be final and binding. No correspondence or appeal relating to the same shall be entertained.

22. This invitation to participate in the Promotion does not create any rights that are enforceable by any person who is not i) the eBay Seller identified in this email, ii) eBay, or iii) any of eBay’s affipates.

23. eBay cannot guarantee the continuous operation of or access to the Promotion. You acknowledge and agree that (i) participation in the Promotion is at your own risk, (ii) that the Promotion is being provided to you on an "AS IS" and "AS AVAILABLE" basis, and (iii) to the maximum extent permitted by apppcable law, eBay excludes all express or impped warranties including, but not pmited to, all warranties as to the merchantabipty, fitness for a particular purpose and non-infringement of the Promotion.

24. This Promotion is governed by, and shall be construed in accordance with, the laws of Singapore. Any dispute arising out of or in connection with this Promotion, including any question regarding its existence, vapdity or termination, shall be referred to and finally resolved by arbitration in Singapore in accordance with the Arbitration Rules of the Singapore International Arbitration Centre (“SIAC Rules”) for the time being in force, which rules are deemed to be incorporated by reference in this Paragraph. The seat of the arbitration shall be Singapore. The Tribunal shall consist of 1 arbitrator and the language of the arbitration shall be Engpsh.